A mock up of the Aloka poster on a concrete wall

Aloka

Brand Strategy

April 2023

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Aloka is a dance music event organised by Safehaus. Having hosted events for five years, Safehaus decided to hold its final night in 2023. The brief was to design a poster campaign that would not only promote the artist Aloka, but also celebrate all the successful Safehaus nights from previous years. The resulting poster campaign was created by compiling a collection of photos taken at these events, evoking a sense of nostalgia while also generating excitement about the upcoming finale.

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